Here is the fact of the week, maybe even the fact of the month.
According to probably reliable sources, the Coca-Cola people are experiencing
severe marketing anxiety in China.
The words "Coca-Cola" translate into Chinese as either (depending
on the inflection) "wax-fattened mare" or "bite the wax tadpole".
Bite the wax tadpole.
There is a sort of rough justice, is there not?
The trouble with this fact, as lovely as it is, is that it's hard
to get a whole column out of it. I'd like to teach the world to bite a wax
tadpole. Coke -- it's the real wax-fattened mare. Not bad, but broad
satiric vistas do not open up.
-- John Carrol, The San Francisco Chronicle
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